Maruti unveils Concept rIII

Maruti Suzuki India Limited, the country's leading car manufacturer, has unveiled its next generation compact Multi Purpose Vehicle, Concept rIII, at Auto Expo 2010. Maruti Suzuki's Concept rIII is a bold and aggressive initiative, wherein Maruti Suzuki designers have carefully built in features and attributes' of a sedan in a compact MPV to evolve a next generation vehicle.

 

Concept rIII showcases Maruti Suzuki's enhanced research and development capabilities. To design the Concept rIII, the company has put together a team of young people from diverse cultural backgrounds to lend richness and diversity. The concept rIII took less than nine months to roll out through various stages from sketch to prototype to final concept car.

The seats have been given a contemporary look keeping in mind comfort and usability. The simple yet futuristic design, flowing with the overall architecture of the Concept rIII, reflects the elegance of the concerpt and enhances the interior.

The forms and colours were chosen to emphasize the spaciousness and luxury of the interiors creating a soothing environment. The use of light weight material such as aluminum enhances the expression and adds to the luxurious look. The interior in the Concept rIII has richly drawn from properties of water which flows seamlessly and takes shape of the objects. Use of distinct forms, materials, and light effects from the instrument panel to the floor console creates an imagery of a water fall from the water reservoir.

Concept Theme - To bring in the togetherness flavor, the young team extensively studied the evolving urban Indian landscape. The fusion of glass and metal used in contemporary architecture became a starting point for the designers.

The challenge before Maruti Suzuki designers was to create a sporty, dynamic and compact MPV which was refreshingly different from its peers. The designers have been careful in executing this keeping exterior proportions infact. The division of the side proportions with aesthetic use of mood light theme makes the Concept rIII delightful. The ratio of the glass to sheet metal on the side gives the Concept a sporty, yet stable stance